Teenage criminals: nearly 80% of respondents had illegally pirated at some stage in their life - among the 15 to 18 age group, this rises to over 84%
Can’t wait, won’t wait: 72% of respondents would pirate if they had to wait for a game to be released in the UK
Safety in numbers: 65% of respondents pirate because they feel their chances of getting caught are low
Plain sailing: 80% feel it’s easy to download videogames
Try before you buy: 58% don’t buy a game that they have downloaded, disproving the theory that most ‘try before they buy’.
Как ни смешно, но вырисовывается как раз та аудитория, о которой так много писал в своих колонках
11:58
Меня зовут Сергей Галёнкин, я директор по маркетингу подразделения розницы компании
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